Our Founder

Duruyeh started with a feeling. I wanted to create something that helped women see themselves and really see their beauty, their strength, their presence. For me, earrings have always been more than just jewelry. The right pair can shift your whole energy. You hold your head higher, speak a little louder, move through the world differently. I wanted to bottle that feeling and give it form. 

The brand is named after my grandmother. It’s a way of honoring where I come from and the women who shaped me. Every piece is designed from Ghana, where I live and create, but really, Duruyeh is for every woman who needs a reminder that she is powerful just as she is. 

These earrings are made to last. To be passed on. To be worn when you need courage or when you're celebrating the fact that you already have it. 

- Maame Adjei 

Our Story

Founded in 2022, Duruyeh is a boutique jewelry brand specializing in small-batch, statement earrings designed to celebrate and amplify the innate beauty and confidence of women. 

Duruyeh is rooted in storytelling. Each piece is more than adornment: it is a vessel of memory, identity, and power. 

Each collection reflects our commitment to exceptional quality and design, aiming to provide our customers with more than just accessories, but daily reminders of their own strength and grace. 

These pieces are not just accessories: they are statements. They are reminders. They are heirlooms in the making crafted to be passed down, worn with pride and remembered. 

At its core, Duruyeh is about becoming. Becoming more of who you already are. 

Our Mission

To empower women by honoring their unique beauty and confidence through carefully crafted, small-batch statement earrings. We are committed to producing exquisite, bold jewelry that not only enhances personal style but also acts as a daily reminder of strength and individuality. 

By blending artistry with purpose, we aim to inspire every woman to embrace her own brilliance and express her authentic self: loudly, proudly, and unapologetically.